You’ve been framed

The use of framing is very common in advertising (Keller et al., 2003). The way that information on our products…

Yo, I’ll tell you what I want, what I really, really want

When I want to purchase any new item I always tell myself that I NEED it. Recently it was a…

Sometimes when we make a choice about a particular brand the amount of time we spend on thinking and evaluating…

The use of humour in advertisements is common, according to Beard (2005) one out of five television ads contains humorous…

There has been a lot of hype recently around Pretty Little Thing (PLT), as Kourtney Kardashian has collaborated with the…

When you think of a mistake you don’t normally think of a desirable product. Well apparently in the consumer world…

Stoptober is upon us once again. For those of you who don’t know what this campaign is, let me briefly…

Yes, ladies and gentlemen, it’s that time of the year already! To many, this time of the year is no…